Pillars
Every episode lives in one lane. The numbers are ordered because the argument is: capital first, the market it ignores second, and the people rewriting its distribution third.
01
Sports capital & markets
Lead: Damian, with Brian leading athlete-capital episodes
Is sport a real venture asset class, and where is capital actually flowing? Fund formation, the exit landscape, comps to adjacent categories, and the structural difference between spectator-economy capital and participant-economy capital. Also: athletes as investors — athlete LPs, co-investment vehicles, and the shift from celebrity endorsement to operational ownership.
Who this lane books
Fund partners, league and team capital allocators, bankers who have priced a sports exit, and athletes who now sit on the other side of the table.
The participant economy
The money spent by people who play sport, not by people who watch it. Training, equipment, entry fees, coaching, recovery, and the identity built around competing — measured across a lifetime rather than a season.
Episodes in this lane
None published yet. Scheduled episodes appear on the episodes page.
02
The eight to eighty
Lead: Brian
The $150B Americans spend every year to compete, train, and recover — from youth sport through masters competition. The Executive Athlete who spends $5–50K a year on an athletic identity. Longevity and performance as a capital category. Why nobody built for this audience, and what changes when someone does.
Who this lane books
Operators inside youth sport, masters and endurance organizers, longevity clinicians, and founders selling to people who compete after work.
Episodes in this lane
None published yet. Scheduled episodes appear on the episodes page.
03
The athlete-creator economy
Lead: Damian
Athletes as creators and creators as athletes. NIL economics, league-versus-creator dynamics, the death of traditional endorsement, and how cultural authority converts into commercial ownership.
Who this lane books
Athletes running their own media, collective and NIL operators, league distribution executives, and the agencies being disintermediated.
The athlete-creator economy
What happens when an athlete's audience is owned rather than rented. Cultural authority stops being rented to a brand for a fee and starts being converted into equity, product, and distribution the athlete controls.
Episodes in this lane
None published yet. Scheduled episodes appear on the episodes page.