lifetime athlete

About

A podcast on the participant economy, the athlete-creator economy, and the future of sports capital.

The hosts

BM

Brian Miguel

Builds inside the thesis

Brian is the operator on the show. He spends his days inside the eight-to-eighty problem: the adult who still competes, buys for identity, and renews for capability. He leads the participant-economy lane and the athlete-capital episodes, and his instinct in any conversation is to convert a story into unit economics — acquisition cost, retention past the second cohort, what the customer actually pays for. He has spent his career close enough to the operating detail to be unimpressed by category-level enthusiasm, and he treats a business that only works with cheap capital as a business that does not work. On air, he is the one who asks what it costs and who pays.

DD

Damian D'Souza

Reads the ecosystem

Damian is the analyst on the show. He tracks how capital moves through sport: fund formation, exit comparables, league economics, and the widening distance between what athletes are paid and what they own. He leads the markets lane and the athlete-creator lane, and he arrives at every recording with the last ten transactions in the category already priced. Where Brian tests a claim against an operating reality, Damian tests it against the tape, and he is comfortable concluding — on the record, in front of the guest — that a widely repeated story is not supported by a single comparable.

The format, honestly

Essay, interview, landing.

35–50 min. Essay, then interview, then co-host landing. Video-first on YouTube; audio on Spotify and Apple. Episodes run bi-weekly, and we hold the cadence rather than the volume: two well-made episodes a month, not four rushed ones.

The essay is written before the guest is booked, which means the guest is chosen to pressure-test a position we have already committed to in public. If they break it, that is the episode.

Editorial standards

  1. 01

    No paid acquisition

    The audience is earned by the work or it is not an audience.

  2. 02

    No discount-driven calls to action

    Nothing on this site asks you to act before you are ready.

  3. 03

    No advertising in year one

    The show carries no sponsor for its first twelve months.

Disclosure: the show discloses any financial relationship between Epic Sports VC and a guest — on the episode page and on air, before the interview begins.